New technology: Mixed Reality (including the earlier versions Virtual and Augmented Reality) is a hotspot for investors who have invested billions of dollars in a number of start-ups from almost all the major players, including Google, Microsoft and Sony. These investments have gone into development of head mounted technologies/glasses. Realfiction believes that this type of technology is only a first, immature step on the way towards meaningful integration of holographic effects into the everyday life of users. Realfiction’s new technology will create digital effects in open space without the need of any glasses or lenses between the eye and the hologram, which makes it possible for a group of people to experience and use the technology at the same time in a dynamic and social way.

“Our estimation is that the current first-generation technology with glasses will be replaced by technologies without glasses in many contexts, as these are an obstacle for the natural social interaction between people. We therefore see a future for Mixed Reality with holographic experiences without any glasses or other lenses between the eye and the hologram. Our new, upcoming technology will create holographic, living images and effects in open space without the need for glasses and in a way that makes it possible to experience and use the technology together with other people. In other words, magic in open space with the possibility of social interaction. There is great potential for the technology in the consumer market, including the gaming industry (B2C), and in a number of professional markets (B2B)”, says Realfiction’s CEO Clas Dyrholm.