Copenhagen, 4 October 2018
Strategy: The new strategy is about increased focus and investment. The company will invest additional resources in its two current commercial focus areas (Magic-as-a-Service for the retail industry and DeepFrame for the experience industry), both of which are large opportunities that are developing in a positive way. In order to capture and close larger international opportunities in both areas, more investments will be dedicated to marketing, sales execution and working capital.
Financing: As a first step in funding this more aggressive plan, the company has secured a bridge loan of 6.1 MSEK on market terms from a group of private investors. The investors are: Gerhard Dal, Bengt Helmersson, Jimmie Landermann, MIB AB (Michael Blihagen), Modelio Equity AB (Oliver Molse), John Andersson Moll, Christian Månsson, Kjell Nilsson, Peter Nilsson, Paginera Invest AB (Stefan Lundgren) and Fredrik Åhlander.