Realfiction announces more ambitious strategy, new major innovation and secures funding
Copenhagen, 4 October 2018
Realfiction Holding AB (“Realfiction”) announces its “STEP-UP-19” strategy, which is a major push towards market leadership in the increasingly mature markets for Mixed Reality solutions.
Step-up: With its current business models, superior products and innovation, Realfiction has created a very strong platform for growth. At the same time, the market for Mixed Reality is maturing, driven by some of the world’s biggest technology companies such as Microsoft, Google and Sony. Therefore, Realfiction must step up to realize the full extent of its potential.
Strategy: The new strategy is about increased focus and investment. The company will invest additional resources in its two current commercial focus areas (Magic-as-a-Service for the retail industry and DeepFrame for the experience industry), both of which are large opportunities that are developing in a positive way. In order to capture and close larger international opportunities in both areas, more investments will be dedicated to marketing, sales execution and working capital.
Financing: As a first step in funding this more aggressive plan, the company has secured a bridge loan of 6.1 MSEK on market terms from a group of private investors. The investors are: Gerhard Dal, Bengt Helmersson, Jimmie Landermann, MIB AB (Michael Blihagen), Modelio Equity AB (Oliver Molse), John Andersson Moll, Christian Månsson, Kjell Nilsson, Peter Nilsson, Paginera Invest AB (Stefan Lundgren) and Fredrik Åhlander.